May 20, 2022

POKÉMON COLORS Exhibition

POKEMON COLORS is a unique hands-on interactive exhibition in a spacious venue featuring five color-themed activities based on the Pokémon world. Company 1→10 was in charge of the entire exhibition’s […]
May 14, 2022

Super Dragon Ball Heroes Card Gummy 16

This is the 16th edition of the Super Dragon Ball Heroes Card Gummy series. Super Dragon Ball Heroes is a trading card arcade game based on the Dragon Ball franchise. Each pack contains one card and […]
May 13, 2022

Coca-Cola x Super Nintendo World First Anniversary Bottle Design

Coca-Cola Japan has released a limited bottle design to commemorate the first anniversary of Super Nintendo World which is a theme park in Universal Studios Japan, Osaka. The theme park […]
March 2, 2022

KFC Fukubukuro 2022

I’ve always been fond of the idea of a lucky bag full of goods. Fukubukuro is a Japanese New Year custom that results in thousands of people queuing up outside […]
February 2, 2022

Mitsuhiro Arita x Swaps4 Giveaway!

I recently had the opportunity to interview Japanese artist Mitsuhiro Arita and we’ve teamed up for a giveaway! A total of 4 winners will have a chance to get their […]
January 25, 2022

Interview: Mitsuhiro Arita

To celebrate the interview we have decided to host a giveaway and give a total of 4 winners a chance to get their hands on some signed books from Mitsuhiro […]
January 17, 2022

Pokémon Stamp Box and Promo Cards

Last year I wrote about the special Pokémon stamp box that was available via pre-order only but they later changed it to a lottery system due to the high demand. […]
December 24, 2021

KFC Christmas Premium Series Chicken 2021

I’m very fond of eating Kentucky Fried Chicken during the holiday season and I’ve always wanted to try the Christmas Premium Series Chicken but it’s extremely limited and pre-orders close […]
December 23, 2021

KFC Christmas 2021

Happy holidays! As the year comes to an end, it’s time to enjoy the annual Japanese Christmas tradition of eating Kentucky Fried Chicken for dinner during the holiday season.  The […]
November 15, 2021

JoJo’s Bizarre Adventure Drinks in Japan

For a limited time, you can find JoJo’s Bizarre Adventure-themed Dodecamin drinks in convenience stores across Japan. The drinks feature illustrations of the protagonists of each animated season of JoJo’s Bizarre […]
November 14, 2021

Mister Donut’s Pokémon Christmas Collection 2021

This year is coming to an end which means that the annual Mister Donut and The Pokémon Company collaboration is here to spread some joy. This year the campaign is […]
October 30, 2021

Jujutsu Kaisen Teams up with COCO’s in Japan

Japanese family restaurant COCO’s is currently holding a collaboration event with Gege Akutami’s popular Jujutsu Kaisen series. The campaign began on October 18, 2021, and will run until November 28, […]