Fukubukuro is a popular Japanese New Year custom that results in thousands of people queuing up outside stores for a chance at scoring the best loot. The “lucky bags” are essentially mystery goodie bags that are usually highly discounted. In recent years, retailers have been accepting pre-orders so you don’t have to queue up. Some popular brands like Starbucks do a lottery instead, so you have to be ultra lucky to get your hands on one!
The term is formed from Japanese fuku (福, meaning “good fortune” or “luck”) and fukuro (袋, meaning “bag”) and it has been around since the late Meiji era (October 23, 1868, to July 30, 1912).
The KFC fukubukuro costs a total of 2,500 yen ($24.22 USD) and they have kept things simple this year. Inside the KFC fukubukuro 2021 you get the following:
- Original Chicken 2 pieces ticket x3
- KFC Burger ticket x2
- KFC original 2-way mini-bag
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- Insulated inside to keep it cool or warm!
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- Otoshidama (New Year Money) coupon pass which is a deal coupon pass that you can use as many times as you want (valid until 31 March 2021)
The gold one on the top is the coupon pass
Overall I’m very pleased with the KFC fukubukuro 2021. The tickets for the food are valued at 2,870 yen and having an extra tote bag and the insulated bag makes it definitely worth the purchase.
I’m Jake Caprino, who is more commonly known by the online alias Swaps4. I’m a business owner based in Japan. I enjoy writing about anime, video games, and bits & pieces of Japanese culture.